Tag: action

Location Marketing after Facebook Places Checks In

A week ago Facebook launched Places, the social network’s entry into location-based marketing. Partners Foursquare, Gowalla, Yelp and Booyah appeared onstage and talked up their cooperation with the giant.

Social Media Tech for Marketers

Earlier this spring, I gave a talk on nonprofit social media to the DC chapter of the American Marketing Association.

Post: Moving beyond apps contests

The goal of all of this has been to harness the excitement of development for good, but also to go beyond the contests — to build communities of practice. Peter calls these innovator networks. If we’re lucky, these may grow into innovation marketplaces that just might be self-sustaining. — Beyond Apps from Peter Corbett

Post: Apps for Good

I love my phone. Not so much for the phone part, but for the little computer in there that connects me to the world, no matter where I am. The phone has our calendars, our mail – and, increasingly, our volunteer opportunities. It’s the day timer of our times. But better than a day timer, the phone offers discovery, too.

Lots of nonprofits and individuals are at work to make this discovery include nonprofits and volunteering. Here are a few of our favorite apps for good – apps that connect people to nonprofits and causes.

Interview: Marnie Webb on NetSquared's experience with public participation in grantmaking

Eric: Why not just have experts help develop ideas and directly fund them?

Marnie: There are many people — universities, foundations, private individuals — who find experts, give them resources to develop amazing and elegant solutions and fund them. That’s a model that has been around for a long time and, like any model, it has its strengths and weaknesses.

We wanted to do something different with NetSquared.