el­studio

Tag: action

Location Marketing after Facebook Places Checks In

A week ago Facebook launched Places, the social network’s entry into location-based marketing. Partners Foursquare, Gowalla, Yelp and Booyah appeared onstage and talked up their cooperation with the giant.

Social Media Tech for Marketers

Earlier this spring, I gave a talk on nonprofit social media to the DC chapter of the American Marketing Association.

Post: Moving beyond apps contests

The goal of all of this has been to harness the excitement of development for good, but also to go beyond the contests — to build communities of practice. Peter calls these innovator networks. If we’re lucky, these may grow into innovation marketplaces that just might be self-sustaining. — Beyond Apps from Peter Corbett

Post: Apps for Good

I love my phone. Not so much for the phone part, but for the little computer in there that connects me to the world, no matter where I am. The phone has our calendars, our mail – and, increasingly, our volunteer opportunities. It’s the day timer of our times. But better than a day timer, the phone offers discovery, too.

Lots of nonprofits and individuals are at work to make this discovery include nonprofits and volunteering. Here are a few of our favorite apps for good – apps that connect people to nonprofits and causes.

Interview: Marnie Webb on NetSquared's experience with public participation in grantmaking

Eric: Why not just have experts help develop ideas and directly fund them?

Marnie: There are many people — universities, foundations, private individuals — who find experts, give them resources to develop amazing and elegant solutions and fund them. That’s a model that has been around for a long time and, like any model, it has its strengths and weaknesses.

We wanted to do something different with NetSquared.

Four Lessons from the Kiva Debate

My post on the Case Foundation blog this week sums up the debate over Kiva and person-to-person fundraising. Plus audio, for your pod-listening pleasure.