Just where are we paying attention?

I like Apple’s computers and phones. (It’s a vice, I know.) Over the past couple of weeks all of this iPad, iPhone iNews has allowed for plenty of indulgence of that vice. But yesterday, Steve Jobs said something that could impact how people find nonprofits - and everybody else - online. He said folks using the iPhone:

  • Spend about 30 minutes a day using apps
  • Are using apps, not searching

– via casefoundation.org

What does this mean to nonprofits & those of us who have put so much effort over search engine visibility?

My post for the Case Foundation blog.